First Year

Internet paradigm IV: Hyperreality, Simulation, Spectacle

In this weeks BCM112 lecture, we learned about hyperreality, simulation and spectacle. This blog post will focus on hyperreality, detournement and control in the media. The word Hyperreality was first created by Jean Baudrillard, a French sociologist and cultural theorist. The following video details exactly what Jean discovered and the definition of hyperreality. Jean wasContinue reading “Internet paradigm IV: Hyperreality, Simulation, Spectacle”

DA Beta

During the couple of months since my original pitch, I have made a lot of progress with my DA. I spent a lot of time watching tutorials on Youtube to help me figure out how to make candles as I have never made the before. I ordered my wax and fragrance oils from Wax &Continue reading “DA Beta”

Cinematography

There are many aspects of Cinematography including Camera, light & design and action. This blog post will briefly describe these topics and how they impact cinematography. Camera There are six main principles when it comes to cameras: Image-sensor / film stock / look up table (LUT) Lens focal length Camera position Exposure settings Focus MotionContinue reading “Cinematography”

Soundscape and Voice

Recording devices opened up a whole new window to the world of possibilities for sound in films. They enabled films to be pared with sound to create an entire new experience for the audience. The Phonograph The Phonograph was the first recording device, invented by Thomas Edison. It was the most common piece of equipmentContinue reading “Soundscape and Voice”

From Silent to Sound

Cinema began as silent film until the 19th century when technologies with the ability to record and playback sound was invented. Before this, films where often accompanied by a live band or orchestra to help evoke emotion and aid in storytelling. In 1894, Thomas Edison’s assistant, W. K. L. Dickson, created the first synchronised experimentalContinue reading “From Silent to Sound”

Internet paradigm III: Framing and the Construction of Perception

Everything we see from the news to restaurant menus to advertisements have been framed. The people in charge of producing the media presents it with an angle; a frame. When it comes to things like advertisements, the framing is most likely going to be directed at a target audience. For example, this ad here isContinue reading “Internet paradigm III: Framing and the Construction of Perception”

Internet paradigm II: Distributed media and Meme Warfare

Media can be distributed thousands of ways across the internet. We have already covered some of the ways media is distributed through networks in last weeks blog post. This week we dove deeper into distributed media and discussed how memes can be used as a form of warfare. Distributed Media Distributed media refers to theContinue reading “Internet paradigm II: Distributed media and Meme Warfare”

Internet paradigm I: Networked Participation and Collective Intelligence

Network participation and collective intelligence are key factors in the distribution of knowledge on the internet today. Without it, people would not be able to bring their ideas together and learn from each other. Collective intelligence is all about the sharing ideas and knowledge among people online. “Collective intelligence is a form of universally distributedContinue reading “Internet paradigm I: Networked Participation and Collective Intelligence”

DA Pitch

I have always struggled to relax after a long day and when I first started to develop an idea for my DA, I knew I wanted to create something that could help people relax. Althea and Co is a brand that will sell candles specifically targeted at women. The main purpose of these candles isContinue reading “DA Pitch”

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