Internet paradigm I: Networked Participation and Collective Intelligence

Network participation and collective intelligence are key factors in the distribution of knowledge on the internet today. Without it, people would not be able to bring their ideas together and learn from each other.

Collective intelligence is all about the sharing ideas and knowledge among people online.

“Collective intelligence is a form of universally distributed intelligence, constantly enhanced, coordinated in real time, and resulting in the effective mobilisation of skills”

Pierre Levy

One way to really grasp this idea of collective intelligence is to imagine a group of bees. Bees will go out and collect pollen and then bring it in to be produced into honey. without the bees ability to go out and collect pollen from many different flowers, the honeycomb would be weak and basically wouldn’t form.

Collective intelligence is like the pollen the bees collect. With the help of the internet we can now source information from people all over the world and bring it together, something that is at the core of many businesses.

There are examples of collective intelligence around us every day. One example is the influx of tiktokers using the platform to help them find people.

yeah tonight’s epiphany led to this. help me find her! Ugh I have to! Literally just like this haha I’ve done it for so many videos I hope this works

♬ Wildfire – John Mayer

Reply to @bella_and_june but y’all… should I go? This seems dope

♬ SUNNY DAY – Matteo Rossanese

With the help of the tiktok community (collective intelligence), Marley was able to find a girl she met on a plane.

Anther aspect of this sharing of knowledge is Network participation. This diagram shows centralized, decentralized and distributed data networks. These are all examples of how information can be shared between people within the global community.

There are so many ways that information can be distributed and adapted online which gives information on the internet an unlimited reach. The digital society really is the best way to share and distribute information around the globe.


Mitew, T 2021, ‘Networked Participation and Collective Intelligence’, online lecture, BCM112, University of Wollongong, viewed 22 March 2021, <>

Nesta – The Innovation Foundation 2020, ‘What is Collective Intelligence?’, <>

Sumelj, T 2020, ‘BCM 112 Week 5: Networked Participation & Collective Intelligence’, Viewed 22 March <>

7 thoughts on “Internet paradigm I: Networked Participation and Collective Intelligence

  1. Hiya! Really awesome blog! I thought your comparison with the bees and the honey was quite unique, I thought it was a great example to explain collective intelligence. Also enjoyed the tik toks you linked! I’ve been seeing those all over my for you page recently so I think it’s quite relatable and relevant today too. Keep up the great work! 🙂

    Liked by 1 person

  2. This was an informal blog about collective intelligence! I would recommend talking more about citizen journalism and how citizen journalism voices the concerns in the media, as this is a form of network participation.


  3. Hey Sophie! I really appreciate how easy to digest this blog post is, I was very confused about this weeks topic and you explained it in a way that I could understand. A great example of how networked participation and collective intelligence online helps spread knowledge and include more people in “the know”. I also really loved that you included tik toks and other media to help break the read up and make it interesting.


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