Network participation and collective intelligence are key factors in the distribution of knowledge on the internet today. Without it, people would not be able to bring their ideas together and learn from each other.
Collective intelligence is all about the sharing ideas and knowledge among people online.
“Collective intelligence is a form of universally distributed intelligence, constantly enhanced, coordinated in real time, and resulting in the effective mobilisation of skills”Pierre Levy
One way to really grasp this idea of collective intelligence is to imagine a group of bees. Bees will go out and collect pollen and then bring it in to be produced into honey. Without the bee’s ability to go out and collect pollen from many different flowers, the honeycomb would be weak and wouldn’t form.
Collective intelligence is like the pollen the bees collect. With the help of the internet we can now source information from people all over the world and bring it together, a practice that is at the core of many businesses.
There are examples of collective intelligence around us every day. One example is the influx of tiktokers using the platform to help them find people.
With the help of the tiktok community (collective intelligence), Marley was able to find the social media account of a girl she met on a plane.
Another aspect of this sharing of knowledge is network participation. This diagram shows centralized, decentralized and distributed data networks. These are all examples of how information can be shared between people within the global community.
There are so many ways that information can be distributed and adapted online which gives information on the internet an unlimited reach. As we learned from McLuhan, the digital society really is a great way to share and distribute information around the globe.
Mitew, T 2021, ‘Networked Participation and Collective Intelligence’, online lecture, BCM112, University of Wollongong, viewed 22 March 2021, <https://www.youtube.com/watch?time_continue=1&v=IufUFmHACGI&feature=emb_title&ab_channel=TeodorMitew>
Nesta – The Innovation Foundation 2020, ‘What is Collective Intelligence?’, <https://www.youtube.com/watch?v=pO2gVRVFe6w&t=2s&ab_channel=Nesta-TheInnovationFoundation>
Sumelj, T 2020, ‘BCM 112 Week 5: Networked Participation & Collective Intelligence’, Viewed 22 March <https://www.youtube.com/watch?v=_25RqHGMF6w&ab_channel=TaylorSumelj>